Literature Review On The Online Shopping At The Internet...

2. LITERATURE REVIEW Nowadays, people use internet as a daily device to access their emails, do online tasks, to read online headline, look for certain information and many other functions (Bellman, 2001). This daily usage of the Internet by these people takes them naturally to operate it as a shoppers stop too. Additional constituents found which makes a difference to the buying behaviour of the buyers and their attitudes include their culture surroundings, particular needs, commitment of the product, mood to trust, to what extent buyers can easily share their personal information and their willingness to invest on internet buying (Bellman et al 1999). Review of the Related Literature and Previous Studies The willingness of the buyers to do shopping at the internet stores is referred to as their intention to shop online. Often, this factor is assessed by the willingness of the consumers to purchase and to return to the same website for making further shopping. This then also adds to the buyer’s faith on the particular website. The intention of the consumer to make a purchase through internet is greatly attached with their mind-set heading for buying from internet and makes an impact on their final choice making and buying behaviour (Jarvenpaa et. al., 2000). 2.1 Factors that affect people in doing online shopping Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be fully correlated with the traits of particularShow MoreRelatedAn Outline for a Research on Oline Shopping Essay566 Words   |  3 Pagesstatement is that the area of online shopping needs to be thoroughly investigated from the perspective of trust of online sellers and consumer trust in online shopping. Rationale is that online shopping can be researched from many aspects one of which is consumer trust that is caused by multiple categories of trust. 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